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It may seem counterintuitive to prepare your home to hit the market during the holidays, but this time of year offers some great benefits for sellers. And I’m not just talking about the opportunity to build a snowman to greet buyers in your front yard. How can selling your home during the holiday season put the “YAY!” in your holiday?
1. Winter Buyers Want a New Home for the Holidays
Buyers shopping for the perfect home during the holiday season often have a deadline in mind. Many take advantage of the built-in time off to shop for a new home and move. These buyers are often motivated by a short timeline and ready to finalize sales.
Other times, buyers want to cozy into their new home for the holidays. And it’s true that winter buyers are more serious whether they’re trying to cash in on end-of-the-year tax breaks, or trying to buy because they were offered an occupational transfer.
2. Your Holiday Decor Helps Buyers See More Potential
Who needs staging when your Christmas tree glows and sparkles? One reason buyers have trouble committing, is they struggle to see themselves living in a potential home. Holiday decor can create the opposite effect. Buyers imagine their kids opening presents on Christmas morning or enjoying hot cocoa by the fireplace on Christmas Eve.
Your decorations also help buyers overlook some of the details they can get hung up on, like drawer pulls or light fixtures. I’ll provide the stager to help let your decor shine in all the right ways.
3. What About Frosty the Snowman?
While you don’t have to build a snowman, Christmas lights, wreaths, and ribbon exemplify a warm welcome and unique curb appeal. And you’ve likely already picked up the kids’ toys and stored them away for the winter. That dreamy winter wonderland feeling can really create some warm sentimental feeling.
Do you live in a neighborhood that tastefully lights their homes for the holidays. This can definitely create a warm neighborhood feel as well!
4. Warm Their Hearts and Their Hands
There’s no denying that our winters are cold. Fireplaces, great central heating, energy-efficient windows, and great insulation truly shine this time of year. When buyers feel toasty, they often warm up to a home more easily. And while these features may not sell your home in the summer, they sure help during the holidays.
5. What Else Is for Sale This Holiday Season?
Many sellers don’t want to bother with selling during the winter, and especially during the holidays. This means your home will face a lot less competition. This puts sellers at a pricing advantage since there aren’t as many alternatives.
Don’t wait around until spring to sell your home. Let’s work together to list your house, and find those buyers ready to make your home theirs for the holidays. ‘Tis the season to sell! I’d love to help give you the gift of making the process smooth and simple.
Give me a jingle if you’re feeling in the holi-yay spirit.
Image credit: BackyardProduction | iStock | Getty Images Plus